Research shows marketers are changing their strategy to one of ‘Profitable...
In a recent Accenture research more than 400 marketing executives from companies in the United States, Canada, United Kingdom, Germany, France, Japan, China, India and Australia were asked about their...
View ArticleCustomer Analytics as a driver for growth and high performance
In my last blog post I wrote about the research Accenture did among 400 senior executives responsible for the marketing function at large enterprises. In this research, 65% of the executives mentioned...
View ArticleAdopting retail strategies for growth in Banking
Marketing, customer segmentation, and continuous monitoring of customer needs are key areas where leading retailers are able to distinguish themselves. The best retailers in the world are sharply...
View ArticleThe self-directed customers in 2012
Blog post written by Anke Schlichting. Anke is a former blogger on Blogpodium and Financial Service Technology lead Accenture Netherlands till January 2012. As banks are still returning to more orderly...
View Article2012: Nieuwe ronde nieuwe kansen
A new year brings new hope, new chances, and new energy - or as the Dutch say – ‘nieuwe ronde nieuwe kansen’! At the start of 2011 I selected five key service themes for the focus of 2011; these...
View ArticleMarketing and Analytics as a service; how Accenture helped a large insurance...
In the wake of the recent recession, consumer behavior has changed substantially. Expectations of customers globally are accelerating: they expect the highest product quality, more value for money and...
View ArticleAnalytics and the search for Next Practices
According to Accenture research from 2002-2009, organizations that invest in Analytics perform significantly better than those that take this phenomenon for granted. For instance, organizations in the...
View ArticleHow can organizations be relevant to customers?
Being relevant to customers and offering relevant products and services is becoming an imperative for organizations to get ahead of the competition. But creating experiences that meet consumers’ needs...
View ArticleBanking: How to rebuild trust for customer engagement
As stated in my previous blog post, one of the top priorities for Banking in 2014 is to more effectively engaging with customers. Given the challenges facing the industry, bankers acknowledge that to...
View Article
More Pages to Explore .....